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U.S. Online Advertising Spending Grows Almost 19% in 2007
Recent figures released by Nielsen Monitor-Plus reveal that while U.S. Advertising Spending grew just 0.6% in 2007, Internet ad spending grew 18.9%, making it the strongest category for the year.
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Zeta Interactive Adds Three New Clients to Growing Roster
Leading interactive marketing agency signs Foxwoods Resort Casino and Century 21, among others
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Conflict of Interest
When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything…
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Oridian Online Ad Network Adds Global Flair to FTV.com
Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month
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Engagement and Conversational Advertising On Social Networks
I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin.
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Don’t Shut off Your Phones Yet
Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That’s increasingly not the case these days with many
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Agencies
Sweet Whiff of Politics
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach
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Start Thinking About Landing Page Optimization
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours
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Agencies
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Women > Men Online
The U.S. population is made up of more females (154.5 million) than males (149.4 million) in 2008, according to the U.S. Census Bureau.
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