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  • Rethinking Brand Safety In The Age Of Compulsive Media Experiences

    The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]

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  • Disney Bullish on Streaming After Upbeat Quarter

    Disney spent a bulk of its earnings call Wednesday talking about the announcement of a new theme park resort opening in Abu Dhabi, but streaming continued to generate momentum as the House of Mouse gets ready for a big test with ESPN going direct-to-consumer in the fall.

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  • Ulta wants in on Beyoncé’s Midas touch 

    Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.   […]

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  • Cookies Are Back (Sort Of): Now Get Back To Work

    Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.

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  • Influencers bolster image assets at PeachSkinSheets 

    Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

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  • Bonjour Fête rebounds from wildfire devastation with Target debut  

    Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target.   The party supplies brand made […]

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  • Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos

    It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

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  • B-to-B Dream Team 2025: Meet Pedro Chira

    How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space

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  • The Behavioral Economist’s POV On Marketing Measurement

    Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

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  • The Brief: Gringo Tests and Lemonade Stand-Ups

    This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.

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