Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That’s

Alize. There is a good chance you haven’t heard of it. It’s a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious

It wasn’t enough to make Clamato virtually clam free. The Mott’s, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable

I recently spotted this headline on a convenience store billboard: “Our Coffee is Fresh or It’s Free.” Get real, I said to myself. I want it fresh or

ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

This year promises to be an interesting – if not exciting – one for marketers. A robust economy, low unemployment, and low interest rates are driving

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific

TradeZone, Westport, CT, has started up a new division “dedicated to ensuring flawless execution of co-marketing programs.” Called BackRoom, the new division