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  • A Sub-prime Primer – Part 2

    Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

  • Keys to the Ultimate Multichannel Marketing Mix on Agenda at ACCM

    New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

  • March Marketing Madness

    The annual NCAA men’s college basketball tournament known affectionately as March Madness has long been based solely on the television platform for both viewers and advertisers. However, with the undeniable advent of online…

  • Email Marketer Strikes Back Against

    In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…

  • Domain Registration, Web Audience Rises

    According to “The Domain Name Industry Brief, March 2007” released by VeriSign, there is now a base of 120 million registered domain names across all top-level domains (TLD). This is a 32% increase from the 2005 figure.

  • Google Heads into the Tube

    The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

  • DMA Launches Creative Council

    New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

  • Spectrum Direct announces the launch of LinkValu.com Affiliate Network

    Mission Viejo, CA, March 5th, 2007 – Spectrum Direct today announced the launch of the www.LinkValu.com affiliate network. Previously, Spectrum Direct contained both their traditional insurance…

  • I Global Direct Media Acquired by Solo Orbit

    I Global Direct Media, a private U.S. online marketing company, announced today that it has been successfully acquired by Solo Orbit a leading Internet marketing services…

  • Marketers End 2006 with Solid Performance

    NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…