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Attorney General Scrutinizes J&J Drug Marketing

December 16, 2003 | 

The U.S. Attorney General last week subpoenaed Johnson & Johnson's Ortho-McNeil Pharmaceutical division for marketing documents for epilepsy drug Topomax.

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December 10, 2003 | 

 

Alcohol Marketers Sued for Targeting Teens

December 2, 2003 | 

A lawsuit filed against a handful of alcohol marketers seeks to recover "unlawful profits" gained by allegedly marketing alcohol to teens. The suit, filed

Step Inside

December 1, 2003 | 

Get ready for china cups in McDonald's restaurants. This month McDonald's Corp. opens four McCaf coffee shops inside McDonald's restaurants in Raleigh,

San Francisco 49ers Fans Go Nuts

November 13, 2003 | 

Nut marketer Diamond of California will blitz San Francisco's 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC's

Campbell’s Samples its Soups in Malls

November 11, 2003 | 

Campbell's Soup Co. is stopping in cities across the country to offer samples of its Campbell's Select soups. The tour hits 24 malls in 18 cities where

Lights! Camera! Action!

November 1, 2003 | 

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

McDonald’s Running Low on Monopoly Game Pieces

October 28, 2003 | 

McDonald's Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According

Kiss and Make Up

October 1, 2003 | 

Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger

American Express Kicks off Promotions for New Blue Cash Card

September 30, 2003 | 

American Express is launching a major advertising campaign for its Blue Cash card introduced earlier this year. A free concert starring Sting will be