Popcap.com, a Web site that makes various online games available to users, noticed that the vast majority of its worldwide users were female. The precise split was 76% female and 24% male. Apparently, this is not an aberration, but…

Imagine yourself three years ago looking for a market to explore. Yes, 2004, in a world before MySpace and Facebook, a time when New Century still bought leads. You had money, a solid leadership team, and a desire to enter into the…

If you use Gmail, you probably have noticed an ad showing up more than you might expect. Given its prominence and the seeming lack of relevance to your conversations, you might have wondered whether Coffeefool.com was more…

More important than what you communicate through your e-marketing efforts, is to whom you choose to send it. Your list of email subscribers or recipients does much more than represent a core group of current or potential…

There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…