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Small Is Beautiful: Data As If People Mattered

January 15, 2004 | 

In the past, our industry has overwhelmingly focused on short term gain. We continue to do so

Affiliate Internet Marketing Tip

January 15, 2004 | 

An Affiliate Marketing program is like the tip of an iceberg! The user base at the end of the line could sometimes be vast,depending on ...

Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys

January 13, 2004 | 

Carl's Jr. and Hardee's QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

Hostess, DC Comics Draw Hero Sweeps

January 13, 2004 | 

Interstate Bakeries Corp.'s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

Adware future in the Gatekeepers hands?

January 8, 2004 | 

On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.

Online Affiliate Marketing

January 8, 2004 | 

Affiliate Marketing has transformed businesses radically via online affiliations between web sites or networks of web sites.

It’s All About Communication

January 7, 2004 | 

Now that the industry has the CAN-SPAM Act to deal with, more communication then ever is needed, both technical and verbal. Therefore, let’s talk about building and maintaining relationships.

Affiliate Marketing

January 7, 2004 | 

Affiliate Marketing helps promote business online through affiliations. Affiliates are actually web sites or networks of web sites that direct traffic or potential customers to a particular merchant web site/ network that sells a product/service online.

Check the Small Print

January 1, 2004 | 

Appealing to the inner child, MINI Cooper's magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56

Tobacco’s Two Tiers

January 1, 2004 | 

Patrick Carroll is unabashed about going where big tobacco companies can't. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes