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Cheery On Top

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

P&I Postscripts

7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the ...

Juby Feeler Machine

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Micro Soft Words

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Matthews Joins EZ Scores

Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company's event packages will be utilized in EZ Scores promotions & giveaways contests. ...

Inflation in the Industry of Interested Barbers

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

CREATIVE SHOWCASE Interoute Hails a Taxi

CLIENT Interoute AGENCY Bite TAXI! Telemarketers from across the pond are calling U.S. executives in New York City and offering them a ride in a branded

The Unacceptable Format Became Fortuitous In Nature

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Employee Attitudes Have Big Impact on Bottom Line: Study

A direct link exists between employee satisfaction, customer satisfaction and a company's financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on ...

Creaky My Limit

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.