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Online Marketing Will Blossom in Europe
Forrester Research’s report titled “European Online Marketing Tops Eur16 Billion in 2012” expects online marketing spending in Europe to more than double its 2006 figure ($9.45 billion) by 2012 ($20.16 billion). E-mail, search…
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Google Testing Mobile AdSense
Google has its enormous eye on just about every arena of life out there, and the mobile arena is definitely no exception. With about 3 billion mobile handsets in the world, according to Dilip Venkatachari, director of product…
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Only Microsoft Gains in June
According to the most recent numbers released by comScore, Microsoft was the only one of the five major search engines to actually gain ground in June 2007. Even the almighty Google lost a few points during the summer month.
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Google to Shorten Shelf Life of Stale Cookies
On Monday morning, Google’s Global Privacy Counsel, Peter Fleischer, made a post on Google’s official blog. The topic at hand concerned cookies and Google’s new stance on the issue. Though it’s hardly drastic in nature, it is a…
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PPC vs. Affiliate Arbitrage – Part 1
Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…
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PPC vs. Affiliate Arbitrage – Part 2
Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…
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News, the Broken Variety: Lotterific
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Nielsen Forsakes Page Views
Nielsen//NetRatings has decided that it is finally time to bid adieu to the longtime metric staple of page views. The aesthetically appealing and experience enhancing programming technique called Ajax is partly to blame…
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CAPTCHA is Pwned
“Completely Automated Public Turing test to tell Computers and Humans Apart,” otherwise known as CAPTCHA, seems to have been trounced by some spammers. CAPTCHA is best known as the box that features an image of a…
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Video Game Industry Will be a Lucrative Channel
Though there are many varying opinions of the current consoles out there, there seems to be no doubting that the gaming console industry will continue to be a financial boon for whoever can muster the courage to fight their way into…
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