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Digital Thoughts – Clash of the Titans

There is something fun about watching two titans clash. Think of Godzilla battling King Kong. It’s fun especially, and probably only, assuming the battle doesn’t lead to one’s own demise. Instead of Godzilla and King Kong, the two titans

The Year Ahead: Trends in Incentive Programs

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to ...

Retailers, CPGs Eye CD-ROM Gift Card

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized ...

P&I Postscripts

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and ...

A Fore Mantioned

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

Method to your Madness

What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.

Trends

A little more than one week ago a press release went out that seemed as though it should have generated more interest than it did. The company behind the release, Snap.com, offers a product unlike any other on the market.

May’s Take – A Fore Mantioned

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

Digital Thoughts

Not too long ago, a MediaPost article spoke about the author’s trials and tribulations as a result of spyware on his machine. I don’t remember the exact story - I certainly tried finding it albeit not that extensively - but it certainl

May’s Take – Big Quicker

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.