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Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will ...

Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online ...

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site ...

Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.

(Direct Newsline)— House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data. By a 13-8 vote, the Energy and Commerce Committee's Subcommittee on Commerce, ...

In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the...

Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market - more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the...

The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.