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Marketing Budgets Shifting From Above to Below-the-Line

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from...

Chasing the Search Tail

Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific...

Google Owned 46% of Searches in November

According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about...

Ads on Rooftops Aimed at Google Maps?

If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are...

Online Retail Sales: Online Loyalty Equals Retail Gold

As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in - and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period...

DM Pimping Cartoon V16

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

Mortgage Information is Money Power

You’ve heard the saying, “Information is Power”. But have you heard the one that goes like this…”Not having the right mortgage information to match your particular circumstances can wind up costing you tens of thousands of...

Direct Response Sold

When it comes to affiliate marketing solutions, two pairs of companies get mentioned more often than any others. One is Commission Junction and Linkshare, the other Direct Response and KowaBunga. ValueClick snapped...