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The Shakeup

Two weeks ago, I began “A Rebuttal in Favor of Ad Networks” with the following, “There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of...

Marketers Unite – Open up the Kimono

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and...

DM Pimping Cartoon V22

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

Increase Your Traffic For Free

Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others.

Privacy for Personalization?

At the relatively small Search and Privacy track at last week’s SES conference in New York, the Fourth Amendment was a source of major discussion. In light of the recent subpoenas being sent to the four major U.S. search...

Nielsen//NetRatings: Search is Fine

Contrary to earlier reports by comScore Media Matrix, Nielsen//NetRatings indicated that search volume actually increased 39% in January compared to the prior year. ComScore’s findings indicated that search grew at just 11%...

AIM Now Open

On Monday, AOL announced that it would make its popular instant messenger service open to software and service developers, who will now be able to create new and customized versions of AOL Instant Messenger (AIM). AOL will...

The Price Fallacy

Wal-Mart sold more than three-hundred billion dollars worth of goods last year, in other words, almost one-billion dollars per day in revenue. On any day, the company will earn more than the yearly revenue of Advertising.com, ValueClick...

The Price Fallacy – Economics of Lead Generation

Each day, people like myself receive countless requests to promote a particular cost per acquisition offer. Those pitching the offers all too often give in to the temptation to point out how the offer has an unlimited budget. That is...