-
Platform-A Leads All Ad Networks in March
Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.
-
Vantage Media Continues Rapid Expansion
Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company’s management team.
-
Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.
-
Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
-
Agencies
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise
-
Agencies
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.
-
Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
-
Agencies
MLB Contest Seeks Seventh Inning Stretch Singers
Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.
-
iPhone, Internet Explorer Lead Browser Markets
Ireland-based StatCounter recently released browser market share figures. The iPhone (and iPod Touch) is the most popular mobile browser used for Web access in the U.S., increasing its market share by 64%, from 0.14% to 0.23% between December and March
-
Introducing the LinkConnector Widget, a Powerful Web 2.0 Tool for Affiliates
LinkConnector’s new widget technology brings the latest developments in the online world to Affiliate Marketing.
Author