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Platform-A Leads All Ad Networks in March
Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.
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Vantage Media Continues Rapid Expansion
Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company’s management team.
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Ad:Tech SF 2008 Takeaways
For those who made it up, down, and/or across to ad:tech San Francisco, hopefully you took our advice during your pre-show planning, making sure to wear comfortable shoes, bringing plenty of business cards, showing up…
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AffiliateExchange.org announces open-access, neoteric ad exchange program
The network delivers targeted advertisements similar to those of Google AdSense or Yahoo! Publisher, but without delineating between advertisers and publishers. Each participating website helps bring traffic into the network, and receives approximately the same amount in return.
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Marin Software Sees Strong Demand for Enterprise-Class Search Management
Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.
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Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Agencies
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise
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Agencies
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.
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Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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