Google is still the king of search, no matter who you listen to. According to figures released by Nielsen//NetRatings, more than 3 billion searches were conducted on Google in October, which was about 49.6% of the total search…

Time and time again I’m asked: “What is the most challenging part of working with Affiliates?” Here is some feedback and insight for those on both the Affiliate and Affiliate management sides. To begin, here’s a phrase we’re all familiar with:…

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…

Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won’t be able to push through changes to Proposition 65.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…

Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…

Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources