Ken Jennings has a way of making history and for delivering the unexpected. For a true know-it-all, he comes across as anything but. If there could be an everyman’s master of knowledge, it is he. That he has a personality in sport that doesn’t tend to…

It is now less than two weeks until LeadsCon, that means a few things, one of which is a slow transition back towards content about direct response not direct response focused content. Then again, perhaps if we find a way to craft another show in between…

According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.

According to the latest figures from StatCounter, Microsoft’s Internet Explorer lost its crown as the top Web browser in Europe in December

At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to…

Four weeks ago today, we started writing with a simple idea in mind. To increase interest in an upcoming event about which we want to see succeed; but do so in way that were we not to say what we were doing, it wouldn’t seem like we were doing what…

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According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.

According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a “tremendous opportunity.”

Headlines from the industry.
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