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  • Bing-Powered Search Continues to Gain Ground, See Higher Success Rate Than Google

    Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…

  • Money Can Buy Twitter Mentions but Not Positive Brand Sentiment

    Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Online Users Are Most Likely to Convert After First Exposure to Finance Campaigns

    New York, March 08, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today released a new study titled “Financial Services: Making Smart Investments in Online Advertising.”

  • A Different Type of Natural Disaster

    About this time last week, life was good. By good we mean that we had the same stresses as we normally have, the same challenges but also the same opportunities. That all changed when the fragility of life and our inability to predict or control it…

  • A Life So Fragile: Natural Disaster Japan

    The news started trickling in last Friday just before 3pm EST. A magnitude 8.9 earthquake struck Japan leaving not only in its wake 50 plus aftershocks but a path of destruction, the result of a tsunami triggered from the earthquake. As the Huffington Post…

  • Inventors Dilemma

    Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It’s almost human nature. Being number one brings its own set of issues and…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Facebook is the Top Overall Website, While Amazon Leads Retail and Staples Leads Office Supplies

    In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.

  • In-App Mobile Interstitial Ads: 10% Engagement Rate

    “Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance,” according to a recent report from Medialets, a mobile rich-media ad platform