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Week in review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Blogs Get Most Views on Mondays, Most Comments on Saturdays
A recent roundup of information put together by KISSmetrics highlights the significance of timing for blogs. Among the information included are the pros and cons of posting during high-activity hours and low-activity hours, along with when blogs gets the most views, comments and links.
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Email and Text Messages Are Most Popular Drivers of Purchases
A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.
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Google Chrome: 20% of the Global Browser Market
According to the latest figures from StatCounter, Google’s Chrome browser grabbed a fifth of the global market in June.
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Paid Search: 12% Year-Over-Year Growth in Q2 2011
According to IgnitionOne’s “US Online Advertising Report” for the second quarter of 2011, U.S. online advertising spend in the second quarter showed strength across all channels despite larger economic uncertainties.
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56% of Consumers Say Facebook Influences Purchase Decisions
According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.
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Early Morning and Weekends Are Best for Emails (and Abuse Reports)
Using data from Dan Zarrella and Pure360, KISSmetrics examined the effect of timing for email marketing in its report, “The Science of Social Timing Part 2: Timing & Email Marketing.” A notable trend is that early mornings and weekends are optimal for many email metrics.
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Only 10% of Companies Have Email Opt-in on Their Facebook Pages
According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.
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Facebook and American Express create new currency for advertising spend
This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for goods and services, rather than cutting costs, which is what most programs are designed to do.
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InfiniteTraffic hires new Director of Affiliate Relations!
InfiniteTraffic hires new Director of Affiliate Relations!
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