According to comScore’s latest figures, a record number of online video ad streams were seen in June, with Google Sites, BrightRoll Video Network and Hulu leading the way. Overall, Google Sites boasted the most unique viewers during the month. In June, there were 180.4 million unique Internet users in the U.S. who watched online video […]

Those in performance marketing operate in an interesting world. It’s all about scale – more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an ideal world, every lead would turn into a customer. It would make for a simpler world, but it doesn’t scale. And, when you get […]

Here’s the deal, and it is actually a deal. We know those in online marketing are procrastinators. We’re procrastinate. But, we hate to see it cost money. LeadsCon East is less than two weeks away. If your calendar doesn’t already say “LeadsCon” on it from July 23 – 26, something’s wrong. If it does, and […]

The YP Local Insights Report for the second quarter of 2012 highlights the top growth categories in mobile search, including wedding planning and supplies, hardware stores and outdoor recreation. The report also reveals the top 10 mobile search cities, a list led by San Francisco. According to YP, the top 10 search categories (online and […]

According to “The 2012 Channel Preference Survey” from ExactTarget, nearly 8 out of 10 consumers prefer to receive permission-based promotional messages via email. Direct mail was a distant second. ExactTarget identified six factors that dictate channel preference for consumers: content, immediacy, accessibility, privacy, formality and initiation. The survey found that 45 percent of respondents use […]

According to Covario, paid search spending rose 17 percent in the second quarter compared to the same period last year. Meanwhile, keyword pricing increased for the first time since the third quarter of 2011. Covario’s quarterly global paid search spend analysis showed that spending on paid search advertising was up 17 percent year-over-year in the […]

A recent report from the Pew Research Center’s Internet & American Life Project found that nearly 9 out of 10 U.S. adults owned a cellphone of some kind in April, with a majority of this population using their cellphones to go online. The report also found that 17 percent of all adult cellphone owners go […]

One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something […]

A report from EQ a Monetate publication, found that conversion rates for the PC are nearly matched by those for tablet devices. Also, tablets and smartphones are accounting for more website visits than they did last year. According to EQ, 88.12 percent of website visits in the first quarter of 2012 came from PCs, followed […]

IgnitionOne recently released its “Online Advertising Report: Q2 2012.” Among the findings was that search spend in the second quarter of 2012 slowed down from the growth observed in the first quarter of the year. Also, Google claimed for nearly $8 out of every $10 spent on U.S. search advertising in the second quarter. In […]