Solving the conundrum of world peace is an easier task than remembering all of your passwords, according to nearly 4 in 10 respondents to a survey from Janrain, a social login, social sharing, social profile storage and single-sign-on-solutions company. This may lend some weight to the argument that websites should strongly consider using social logins […]

Facebook Acquires Threadsy Facebook has acquired Threadsy, the company behind social analytics tool Swaylo. This acquisition could signal that Facebook is readying itself to offer something akin to what Swaylo is

10% of Facebook Users Would Pay at Least $10 Per Year to Get Rid of Ads According to a survey of 1,059 U.S. adults, 89.7 percent of respondents said they would pay nothing to remove ads from their Facebook accounts, noting that they don’t mind the ads. Meanwhile, 4.5 percent said they would be willing […]

After a decade of publishing, and more than 500 editions of the Digital Moses email newsletter, it was time for a website overhaul. The new DM Confidential site and accompanying eletter have a completely new look and, more importantly, new products. With an emphasis on customer acquisition news and ideas, DM Confidential will continue to […]

A new report from the Online Publishers Association (OPA), conducted in partnership with Frank N. Magid Associates Inc., dives deep into profiling smartphone users in the U.S. Among the findings in the report is that 57 percent of the U.S. Internet population is expected to own smartphones by 2013. According to the report, “A Portrait […]

According to comScore’s latest Media Metrix report of the top Web properties in July 2012, Instagram was the top-gaining property during the month, while online trading was the top-gaining site category. Also, Google held its top spot in the world of display ads. Instagram.com saw its audience of unique visitors surge 38 percent, from 16.5 […]

Facebook Updates Messages Layout Facebook unveiled its revamped layout for its Messages product. The new look is reminiscent of traditional email and features a side-by-side layout, along with the ability to add photos, files and emoticons to messages. (Inside Facebook) Google Webmaster Tools Adds Search Query Alerts Google Webmaster Tools has a search query alert […]

By JT Benton
Mobile marketing budgets will rise meaningfully in 2013, but not just in the brand categories (as others have predicted). While upper funnel spend will certainly show the most impressive gains, look for material shifts in the performance markets, as well. Mobile marketing that drives inbound phone calls will continue to lead growth and introduce a better-aligned process for Advertisers, Publishers and Consumers.

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes money or at least defined by […]

We recently came across the fascinating article by Nick Hanauer, serial entrepreneur and as of 2007, even more phenomenally wealthy from having sold aQuantive to Microsoft for $6.4 billion. Being the first non-family investor into Amazon certainly didn’t hurt his net worth either. While written eight months ago, it reads just as well now, if […]