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Data Driven ROI
Three Steps to Toughen up Your Loyalty Offensive
For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy
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Direct Marketing | Print
Is Now a Good Time to Sell Your Marketing Company?
More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital
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Data & Analytics
4 Tips for Integrating Inserts and Social Media
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
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Acquisition
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
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Data & Analytics
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Direct Marketing | Print
Chief Marketer Listline January 23
Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.
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Acquisition
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Data Driven ROI
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
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