Twitter’s Lead Generation Card, which was spotted in February and officially introduced in May, is now available to all advertisers on the social network. When the product was unveiled in May, it was available only to the company’s “managed clients,” with a promise of a wider rollout to global small and medium-sized businesses in the […]

For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to […]

According to estimates from eMarketer, Google is expected to claim 53.2 percent of net mobile Internet ad revenue worldwide this year, a slight uptick from the 52.4 percent it claimed in 2012. Meanwhile, Facebook’s share of global mobile ad revenue in 2013 is expected to be 15.8 percent, nearly three times its stake last year. […]

Velocify, the sales automation and lead-management software company formerly known as Leads360, has shared an infographic that compares the science of selling with the art of selling. “Clearly science is an indisputable driver of sales success in today’s fast paced, always-connected world. That said, the value of the art of selling cannot be underestimated

With a change to its Pages Terms, Facebook is making it easier for Page administrators to run promotions on its social network. The old version of the terms required businesses to run promotions via apps only; the updated version lifts that restriction and allows businesses to administer promotions on their Timelines and in Facebook apps. […]

According to comScore, mobile commerce (m-commerce) spending reached $4.7 billion in the second quarter, up 24 percent from the $3.8 billion in m-commerce spending in the second quarter of 2012. In the first half of 2013, m-commerce spending hit $10.6 billion, which is the equivalent of $1 of $10 in total digital commerce spending during […]

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

Ambassador, a social referral automation platform, has put together an infographic summarizing some key data about B2B marketing this year and beyond. Here are some of the interesting bits of information: –

According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than […]

LivingSocial and Blue Calypso, a small marketing company, have reached a settlement in a patent-infringement lawsuit that was filed by the latter party almost exactly a year ago. The terms are being kept confidential. Back on Aug. 27, 2012, Blue Calypso explained that it had filed a suit against LivingSocial for infringement on its U.S. […]