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Programming
Nats, Orioles End MASN Spat As MLB Preps for TV Rights Blitz
The Washington Nationals and Baltimore Orioles have hit a home run ahead of the start of the MLB season after settling issues tied to their shared RSN.
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Programming
Paramount Global Ready For Future With Skydance
The CEO trio of George Cheeks, Chris McCarthy and Brian Robbins re-affirmed the Skydance deal as being set to close in 1H25.
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Programming
Exclusive: Industry Sees Merit Raises Cool Off Per C2HR Surveys
Which segment of the industry saw the biggest pay increases last year? CFX got an advance peek at C2HR’s annual compensation surveys.
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Programming
In the Wild: Super Bowl Commercials
Considering this year’s big game was a blowout by halftime (congratulations to CFX’s Eagles fans), it left others—especially those rooting for the Chiefs—more time to scrutinize every advertisement.
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Programming
In the Wild: Looking Back at 2024 FAXIES Winners
For over two decades, Cablefax has searched far and wide to find who sits in the highest echelons of PR, marketing and communications.
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AdExchanger Talks
Brands, It’s Time To Test Those Alt IDs
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
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Data-Driven Thinking
Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […]
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Programming
Fox Corp. Eyes New DTC Launch in 2025
Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting.
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Data-Driven Thinking
What Advertisers Need To Know About The FTC’s Shifting Priorities And Evolving Enforcement
Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage. While the agency has historically looked to Congress for federal […]
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Programming
Super Bowl Ready
The anticipation is building ahead of the Chiefs vs Eagles’ Super Bowl rematch.
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