For brands and marketers looking for a shining example of a company that turned its social media presence into measurable results, they need to look no further than Starbucks, according to this Huffington Post article. “Many companies concentrate social media efforts on getting as many fans as possible, but focusing just on the number of […]

While it may not be Montague and Capulet, chances are that your sales and marketing crews aren’t quite aligned with each other. But fear not — you aren’t alone in this difficult endeavor. While it’s hard to change process all the time, there are three overarching themes that tend to surface over and over again, […]

Landing pages for paid search get plenty of discussion, but SEO landing pages often get left out in the cold, “which is odd considering they’re twice as hard to master.” While PPC landing pages are asked only to convert, SEO landing pages are asked to do two things: convert, and rank well and drive organic […]

Ford is trying to blaze an untraveled trail in the automotive industry: The company is aiming to make its AppLink platform open to all automakers with no costs or restrictions. On Monday, the automaker announced its Ford Developer Program. “Utilizing the SYNC connectivity system and AppLink application programming interface (API), Ford becomes the first automaker […]

Facebook recently updated its “Nearby” feature in its iOS and Android mobile apps. The new version of Nearby allows users to find places of interest near their current location, using recommendations from friends. This is a nifty tool for consumers and businesses alike. For small businesses looking to take advantage of the new feature, the […]

Before the end of 2012, Oracle made waves with its $871 million acquisition of cloud-based marketing automation company Eloqua. Whether Oracle’s acquisition of Eloqua is a boon for marketers or not is yet to be seen. “What most marketers can agree on is that Eloqua’s future success hedges on how Oracle plays its hand. Whatever […]

Foursquare boasts more than 25 million users (31 percent of them are mobile) and more than 3 billion check-ins from around the world, according to its website. Not only that, but the social network has more than 1 million businesses utilizing its merchant platform. So clearly, if you’re a merchant looking for a new way […]

In mid-November, Promo Labs rebranded itself as OutboundEngine and closed a $1.6 million Series A investment round. Then about a month later, OutboundEngine launched OutboundEngine Platform, a service meant to help small businesses. “Created with the needs of small businesses in mind – and, in particular, of independent professionals like real estate agents, insurance agents, […]

Lab42, a market research company, recently took a closer look at what consumers think of ads, along with what they want ads to communicate. Here are some of the interesting findings, based on the thoughts of 500 respondents: –

Totsy, a site offering flash sales on products for mothers and children, has acquired the assets of Mamasource, another deals site for mothers. The deal will add 2 million members to Totsy’s user base, bringing its total to 5 million members. Guillaume Gauthereau, co-founder and CEO of three-year-old Totsy, says Mamasource, the commerce arm of […]