According to Walker Sands, a public relations and digital marketing agency for B2B and technology companies, 23 percent of total website visits in December came from smartphones and tablets, up 84 percent from December 2011 and up 283 percent from January 2011. While these types of reports are easy to grow numb to, this is […]

Content marketing was huge in 2012. Whether you ask Curata or MarketingProfs and the Content Marketing Institute, about 9 in 10 B2B marketers utilized the tactic to drive sales and leads, engage customers and prospects, establish thought leadership, and boost Web traffic, among other things. A report from Econsultancy and Outbrain found that 90 percent […]

Customer service via social media, or “social care,” could be one of the more underestimated trends in 2013. According to Nielsen, about half of social media users partake in social care, a trend that is “an immediate imperative for global brands.” Meanwhile, Simply Measured recently found that 1 in 4 of the world’s top brands […]

SlideShare is a useful content-marketing tool, and it can be a rich source of high-quality leads. According to SlideShare, the site boasts 60 million monthly visitors and 130 million page views. Here are three things to remember when trying to generate leads with the community-oriented presentation site: 1) Make a captivating presentation: be mindful of […]

For businesses that sell things, open and click-through rates are fine email marketing metrics to use but it’s time to go beyond that to what actually matters: revenue. Here are six email revenue metrics to help you gauge the effectiveness of your campaigns and make a case for a sturdy budget: 1) campaign revenue: appropriate […]

Waze, the community-based navigation and traffic app that got plenty of buzz thanks to Apple’s Maps disaster, published then took down a blog post announcing that it had 34 million users in 2012. As of October, Waze had 29 million users. In a curious infographic that went along with its now-absent blog post announcing the […]

LivingSocial has hired Barry Judge to be its new chief marketing officer (CMO). Judge resigned from his global CMO post at Best Buy back in May after starting there in 1999. “Barry helped one of the world’s largest retailers build a powerhouse online and mobile presence, and we’re confident he can help us extend our […]

According to Janrain, Facebook continues to lead the way when it comes to social logins, though Google gained some ground in the fourth quarter of 2012. For websites targeted at business professionals, LinkedIn logins were quite popular. “If you’re like 87% of people, you have likely come across the option to register at a website […]

Today LinkedIn announced a big landmark: the social network now boasts more than 200 million members from more than 200 countries and territories around the globe. The social network for professionals is also available in 19 languages. To celebrate the occasion, LinkedIn shared an infographic offering some insights into who its 200 million members are. […]

Yesterday on its Engineering Blog, Twitter shared an intriguing peek into how its real-time search is refined with the help of humans. The company offered an in-depth look at the process of how it handles real-time searches and events. Twitter lays this two challenges these sudden events pose from a search and advertising perspective: 1) […]