At the end of 2012, PayPal expanded its offline payments service to 23 total brick-and-mortar retailers, nearly doubling its previous number of partners and exceeding its goal of 20 national retailers by the end of last year. PayPal’s in-store checkout system is now available in 18,000 physical stores throughout the U.S. Among the 23 retailers […]

Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and […]

What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know: 1) The reward delivery: loyalty, check-in rewards, offers, etc. (think […]

In a bit of positive press for the oft-beleaguered daily-deals company, TechCrunch has profiled Groupon’s “Grassroots” program, which aims to make it easy for people to do good in their communities. Grassroots uses the same “tipping point” model Groupon’s daily deals have. “While the exposure and raised funds are great, the real value of these […]

Content marketing is a fast-moving train to engagement, relationships, trust and other wonderful “destinations” that marketers don’t want to miss.   Last week we looked at the definition of content marketing

Like it or not, attention spans are getting even shorter, which is a reality marketers have to be mindful of when it comes to the content they produce. The challenge is understanding how to pump out brief forms of communication to engage with prospects and customers. Here are five types of “snack-size content” marketers should […]

On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them

Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, […]

Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook, […]

“Content marketing, at its essence, is really just a connection,” writes Daniel Burstein at MarketingSherpa. “It’s linking those who know something (subject matter experts) with those who want to know it.” This is where subject-matter experts come in handy, especially when more complex subjects are being covered. But to squeeze the best responses out of […]