Kenshoo Social, a provider of social media marketing technology, has created an infographic to compare Facebook advertising performance in the second quarter with performance in the first quarter. Here are some of the interesting tidbits: –

Groupon began tinkering with affiliate marketing in late 2009, but today the company is delving deeper into the arena with Groupon Partner Network (GPN). The company calls it “the first proprietary local e-commerce affiliate marketing platform designed to help online publishers better monetize their online presence through the promotion of Groupon deals.” The daily-deals company […]

By Andrew Caravella, vice president of marketing, Sprout Social

We all know that social media has grown far beyond puppy pictures, traffic-flow updates and random personal rants. Countless companies have flocked to social media and charged their teams to build brand awareness, customer loyalty and highlight new products. So, traditionally, social media makes its most permanent home in the marketing and communications function of a business. However, it needs to extend itself well beyond the marketing mix and integrate — strategically and tactically — into a number of key functions.

Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies. To learn more about how social media data can be turned into actionable insights, we spoke with Kam […]

Monetate, a company offering conversion and optimization solutions for brands, has created an infographic detailing the ins and outs of responsive design and how to tell if your business is ready for it. “The ever-increasing amount of platforms and screen sizes means that not all websites will render optimally on every device,” Monetate notes in […]

According to Twitter and Datalogix, a company that measures the offline impact of online ads, the impact of promoted and organic tweets on offline sales can be measured

Health care reform is a complex beast whose consequences have yet to be fully felt by its many stakeholders, including those in the business of health insurance lead generation. To get a better idea of how the Affordable Care Act has impacted and will impact the industry, we spoke with Bill Daniel, president and CEO […]

If you thought YouTube would idly sit back and allow Instagram (i.e., Facebook) and Vine (i.e., Twitter) to fight over the short-form video pie by themselves, think again. The biggest online video property in the land is introducing the world to MixBit, its own video creation and editing app. An iOS version of the app […]

Google recently gave Gmail users a new-look inbox

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]