Poor lead quality is a marketer’s nightmare, which is bad news for their sleep given that lead quality has steadily declined in the last five years. One reason is the increase in the number of players in the game, which means complex interconnections and decreased transparency. Another reason is an increase in fraudulent leads. Here […]

In the past few weeks, we’ve covered many of the basics of content marketing: –

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

The beginning of the year is a great time to get a fresh start on many things, and this is why so many people make resolutions for the new year. For businesses too, this is a great time to look at your marketing plans and goals, specifically those associated with social media, and make improvements. There are several areas particularly that can benefit from a good housecleaning.

Optify, a provider of digital inbound-marketing software, created an infographic titled, “Search and Deploy: B2B Online Marketing Trends in 2012.” It offers an overview of B2B online marketing benchmarks and observations from last year. Here are some of the interesting findings: –

“A social media call-to-action is an image or text that grabs your readers’ attention at a trigger point on a social media platform and focuses it on the next step you want the participant to take,” according to Heidi Cohen, an online marketing expert. She points out three pitfalls when it comes to creating social […]

Remember those New Year’s resolutions so many marketers made about a month ago? With January not even over yet, there’s a chance that you or someone you know have already fallen behind on your lofty commitments for 2013

According to data from GlobalWebIndex, a research firm, Facebook is the king of social media, boasting 51 percent of all global Internet users as its user base in the fourth quarter of 2012. Google+ took the No. 2 spot with 25 percent of the worldwide Internet population, while YouTube and Twitter each claimed 21 percent. […]

It appears that businesses and marketers are experiencing a growing sense of mistrust with Google. The search giant is quite the driver of traffic to websites, but its recent HTTPS encryption for searches can be seen as a hint at a future where Google goes even further, stopping the flow of traffic to websites, hurting […]

Those who are scheming ways to “game” Facebook’s graph search should know this: there’s no such thing as graph search optimization. “If your page is built properly and all of the information is up to date in the about section, there’s really nothing you can do to boost your results but make sure you keep […]

In a world where content marketing is taking companies by storm, it’s mort important than ever not only to create content, but to churn out content that’s dynamic, interactive and timely. Seth Lieberman, CEO of SnapApp, wrote a guest post for Eloqua offering three ideas for types of content that can engage and convince audiences […]