Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what […]

Pardot, a B2B marketing automation software provider, has crafted a cheeky infographic illustrating how marketers can avoid bad dates with bad leads. Valentine’s Day may be a week behind us, but that doesn’t mean that the parallel between leads and dates is any less relevant. Here are the four types of bad sales “dates” shamed […]

If you’re a self-dubbed “marketeer” who has recently created an epic content marketing campaign to establish thought leadership and get some of that low-hanging fruit to boost your ROI, you should really pause and consider what all of that really means. Buzzwords are painful to read over and over and over again. Marketers who want […]

LivingSocial has raised $110 million in financing from existing board members and investors to “dedicate the resources we need, while also building a significant cash reserve against unanticipated events or bumps in the road,” according to a memo from CEO Tim O’Shaughnessy. Neither he nor the company commented on whether Amazon invested in this round. […]

By Dr. Patrick Surry, Global Solutions Owner for the Customer Analytics and Interaction, Pitney Bowes Software

One of the most important considerations for marketers in 2013 will be the impact that mobile has on email communications between businesses and their customers. Technology analyst and Kleiner Perkins VC Mary Meeker recently reported that 13 percent of global Internet traffic is driven by mobile, and these days people are more likely to remember their mobile phone when they leave the house before they remember their wallet or keys. Consequently, more people are checking email on mobile devices as opposed to PCs, and marketers must adapt to the unique challenges and opportunities that email presents.

The widespread use of mobile phones means pay-per-call lead generation is growing in importance. In its update to AdWords, Google even highlighted the importance of businesses being able to run ads with click-to-call extensions and measure conversions from phone calls they receive. However, with this trend come the topics of lead quality, understanding how to […]

Brafton, an online news content marketing agency, has crafted a nifty infographic showing how marketers are using the major social media platforms to generate leads. While Facebook is the top dog horse in the race today, there’s plenty more for marketers to pay attention to in this course. Here are some of the highlights: –

According to a recent study from Simply Measured, 59 percent of the world’s top brands are now active on Instagram, up from 54 percent back in November. This puts Instagram behind Pinterest (69 percent), Google+ (70 percent), Twitter (97 percent) and Facebook (99 percent). “Since we first started tracking the Interbrand 100 back in August […]

Wayfair.com, the self-proclaimed “largest online retailer of home products and furnishings,” is diving into the flash-sales game with a feature called Daily Fair. It will feature up to seven new deals per day, offering up to 70 percent off on home products spanning a number of categories. Each sale will last 72 hours, which is […]

Mobile event app suite provides marketers with easy-to-use solutions enabling them to maximize the impact of their corporate events.