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What If mergers
Summer seems to bring with it more than just warmer weather. It also seems to bring with it increased activity in mergers and acquisitions. This time last year, we saw within a sixty day window deals that included Valueclick buying…
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Google goes CPA
Yesterday, I had the opportunity to present, as part of a panel at DM Days, my thoughts on the changing search landscape. My piece focused on CPA search, a topic that fascinates me in no small part due to the arbitrage activity taking
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Ad Scheduling Introduced to AdWords Users
Late Thursday night Google unveiled ad scheduling (or dayparting, as many people call it) to its AdWords users around the world at no charge. This new feature will allow a campaign manager to optimize their return on investment…
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Google’s Voice Recognition Possibilities
Using hands and fingers to carry out various tasks is becoming more and more tiresome for many consumers around the world. As technology has advanced, so have expectations and desires for further levels of convenience…
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Sony BMG Strengthens Online Video Offerings
On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…
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ESA Fights Louisiana Video Game Law
The Entertainment Software Association has filed a lawsuit against the state of Louisiana after the governor signed a new bill that limits the sale of violent video games to minors.
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Live From the Mobile & Digital Licensing Summit: Mobile Gaming Gains Momentum
Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry’s rapid growth.
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LowerMyBills.com Continues to Protect Distinctive Online Advertisements
LowerMyBills.com Continues to Protect Distinctive Online Advertisements With Second Copyright Infringement Lawsuit
Company obtains judgment against SPENDonLIFE.com,
underscoring company’s commitment to its intellectual property -
Motive Advertising Makes Entrepreneur Magazine’s Hot 100 List
Entrepreneur recognizes Motive Advertising as a company that understands the true, measurable potential of the Internet in the global marketplace, and sees them emerging as front runners in this competitive market.
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EBay Testing Contextual Ads
At its annual Developers Conference in Las Vegas eBay announced that it will begin beta testing a new contextual advertisement system that will place contextual ads for eBay auctions on their affiliates’ sites in exchange for a…
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