DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures

This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business

McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson

Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn’t trying to

E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend – a chain letter of sorts – that asked about a dozen personal questions.

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment