Since Google’s big acquisition of YouTube on October 9, it seems that the video site has become a big-time target for angry content owners. Almost two weeks ago, the Google-owned YouTube complied with the requests of the…

October 26, 2006: Internet Advertising Group, Inc., an online performance-based marketing company has been restructured under iMedia Holdings, Inc., a privately held corporation consisting of several additional companies…

I picked up the recent copy of Business Week that had a cover story on click fraud and quickly scanned it last week. Now is it just me or can none of the major business magazines in this country resist doing a story on this topic without including the…

It’s hard to explain or put a finger on it, but we are beginning to witness something big. When it comes to just what the next big thing will be, much of the discussion to date has focused on online video. And, chances are that’s…

In a few short days, the largest online advertising event will commence. While we all book our tickets, schedule meetings, and break out the comfortable shows to get business done, what everybody looks forward to are the parties. With that in mind, we present our 2nd annual DM Confidential Guide to Ad:Tech Nightlife.

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working

The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as