Confused.com, a price comparison website, has created a fun and insightful infographic about the types of social media “zombies” around us

Facebook has introduced a feature that lets advertisers choose which mobile devices and operating systems their mobiles ads will appear on. The new feature was quietly rolled out with Facebook’s new mobile app install ads two weeks ago. Developers using the Facebook Ads API or Power Editor can choose whether their ads will appear on […]

To measure the success of your email campaigns, you need to collect the following data: massages sent, messages delivered, hard and soft bounces, messages opened, unique and total clicks, and unsubscribes. Open rates, click-through rates, response rate/conversion rate and unsubscribe rate are four metrics that will help you make sense of it all. Unsubscribe rate, […]

Contest Builder, the top gamification app on Salesfore.com AppExchange, has secured $1 million from Detroit Venture Partners and ePrize. Contest Builder was created by LevelEleven to motivate sales personnel at ePrize. It uses the customer relationship management Salesforce.com database to enable managers to create contests to incentivize salespeople to book meetings, close deals, etc. Contest […]

Yelp has unveiled a new feature that allows users to peruse restaurant menus embellished with photos taken by users. The visual menus are available on Yelp’s website, mobile site and mobile applications, the first such cross-platform product, according to the company. “We’ve combed the site to compile visual menus incorporating Yelp reviews and user-uploaded food […]

The Fancy, a Pinterest-like shopping website, is thriving in mobile commerce. Its app enables users to brows images of objects and “fancy” the ones that appeal to them. In February, The Fancy gave users the ability to purchase items right from the website and app. In a few months, the company was raking in $10,000 […]

WordStream, a search marketing company, created an infographic to detail Google’s statistics in light of its most recent earnings announcement. Among the findings are: Google makes more than $100 million a day with search advertising The search engine boasts 5.6 billion daily search ad impression Google had an average of 10.9 million daily conversions (completed […]

Leave it to Groupon to use Hurricane Sandy as an opportunity to target a deal to New Yorkers. The daily-deals giant is offering a deal called “International Dinner in the Dark,” which it sent to New York-area users. The deal offers a discount on two- and four-person meals at Dans le Noir in midtown Manhattan. […]

The surge of mobile deals has ushered in a new shift in metrics. “Social magnification” is taking place

According to a study commissioned by YP and conducted by marketing consulting firm immr, 4 in 10 consumers use local search at least once a day. The study also found that 70 percent of smartphone owners use location-aware mobile apps. Also, to no one’s surprise, consumers who own a PC, smartphone and tablet conduct more […]