Google has distributed a test version of its new iOS-friendly mapping app to select individuals outside of the company, according to a report from The Wall Street Journal. The app will use Google’s own data and will include turn-by-turn navigation, which wasn’t included in the previous Apple version of Google’s Maps app, thanks to the […]

Black Friday is just a week away, and with retail spending expected to rise this year, it’s crucial to make sure your email campaign is optimized to bring in more sales and better engagement. For starters, make sure you know what you’re offering. This requires an understanding of your budget and expected return. Knowing this […]

Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the […]

Strategies, tactics and budgets often lay claim to a lot of marketers’ attention. But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of […]

Google has introduced a host of improvements for businesses that use AdWords for its location targeting and location extensions. One of the improvements is airport targeting, which enables businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide. “With airport targeting, you can offer relevant, last-minute travel […]

There are plenty of reasons for retailers to cater to tablet users: they’re a quickly growing segment of the population, they tend to be more affluent than traditional PC users and they tend to spend more. With the holiday season quickly approaching, it’s a bit startling to find that only 7 percent of retailers have […]

Groupon is stopping deals offered by a cosmetic surgeon in Rocklin, Calif., after the doctor was found to have injured and deformed patients. The Medical Board of California filed a complaint against the surgeon in September 2011 involving a patient’s breast rejuvenation. Groupon is refunding purchases who bought deals from Advance Medical Spa, due to […]

If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis […]

ReviMedia, an online lead-generation firm, just released an infographic summarizing the trends and developments in the lead-generation industry. It offers an overview of the industry, along with pointers on how marketers can improve the practices and quality of the industry. Here are some of the points made in the infographic: Lead generation comprises: collecting contact […]

Finding high quality leads is still the top challenge for most marketers. So, is SEO overrated? Is mobile the next big thing? How to boost leads through social media? ReviMedia brings you an exclusive infographic that shows you what you should be doing to boost lead quality in 2013 NEW YORK, NY