-
DM Confidential Presents ‘The Dealies Awards’ Winners
Earlier this fall we announced The Dealies Awards, a program meant to recognize companies doing noteworthy things in the local-commerce industry. After considering a number of submissions for awards in various categories, we’ve carefully selected six winners for the inaugural edition of The Dealies.The winners are listed below, along with which award they’ve won and […]
-
Forms: Can You Do Without Them?
By Shreesha Ramdas, vice president of engagement at CallidusCloud
December will witness the end of an era with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren’t that rosy in the online world either. For years, traditional publications have struggled to balance free and paid online content.
-
Groupon Makes a Video for a Deal for Frozen Yogurt, Could Become a Search Engine
A lot of negative things can be said about Groupon, but the company probably deserves some credit for trying. The daily-deals giant created a two-minute video for a deal at Yogen Fruz, a frozen-yogurt chain. It’s unclear whether Groupon will continue to make videos for deals. The video is a bit strange, but that’s to […]
-
Mobee Gets $1.1 Million in Funding for Its Mystery-Shopping App Rewarding Users for Reviews
Boston-based Mobee secured $1.1 million in seed funding and is out of private beta this week. The company’s app rewards shoppers who provide relevant feedback about businesses they visit. It’s based on the mystery-shopping experiences of one of the company’s co-founders. Mobee uses a concept of “live mission,” which ask users to rate things like […]
-
Who Owns the B2B Marketing Funnel?
Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom of the funnel. But another speaker suggested that the customer owns the funnel. “In other words the way […]
-
Facebook Offers Online Retailers a Sales Tracking Tool
On Friday, Facebook will introduce a tool that will enable online retailers to track purchases made by the social network’s users who saw their ads. This is a play to convince marketers that spending money on Facebook advertising actually pays off. The company is calling this a “conversion measurement” tool and notes that this has […]
-
Local-Commerce Profile: Q&A With LocalBlox.com
This continues our series of profiles of local-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different outlooks on the future of the local-commerce industry. This week we’re profiling […]
-
Zulily Raises $85 Million: Hope for Daily Deals?
Zulily, a daily-deals site for mothers, babies and kids, recently raised $85 million in a Series D round of funding led by Andreessen Horowitz. The site now boasts 10 million daily users and appears to be bucking the downward trend spearheaded by Groupon and LivingSocial. Zulily, which recently launched an iPad app, gets 30 percent […]
-
What Marketers Need to Know About Apple Passbook
Along with Apple’s announcement of the iPhone 5 in September was the introduction of iOS 6
-
The 5 Most Important Trends Affecting the Local, Social and Mobile Industry
Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4) […]
Author