Jaime Cardenas, CEO, AC&M Group, says that marketers must unite creativity and an engineering mindset to create authentic and nuanced campaigns. “Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach,” he writes. Marketers must (and can) do better — it is time to unite the creativity our industry is known for with an engineering mindset to create authentic and nuanced campaigns. The first step is not only understanding which insights you are searching for, but how specifically to go about uncovering them.

On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?

The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation.

Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was played or for how long a user watched it.

With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences easier. Here’s why publishers need to make it easier to buy ads — and what they can do to bridge the gap.

The California Consumer Privacy Act’s (CCPA) amended regulations went into effect at the beginning of February, and DoorDash’s civil settlement uncovers challenging privacy terrain ahead for the ad tech industry. 

There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear from you.

As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus on what really matters in 2024.

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying to solve the alt ID problem is not to recreate the cookie problem.