Mobile consumers are typically further along in the purchase cycle, which makes them a sizable group of potential conversions. “However, monetizing this ready-to-buy audience requires tailored mobile ad strategies that reflect distinct buyer motivations and behaviors across vertical categories and even devices.” To monetize this ready-to-buy audience, here are four tips: 1) avoid adopting a […]

According to comScore, Black Friday hit $1.04 billion in online sales, the biggest spending day in 2012 and a 26 percent boost from Black Friday last year. The report notes that Thanksgiving Day saw $633 million in spending, a 32 percent increase from last year. Nov. 1-23 saw $13.7 billion in online spending, up 16 […]

Last week Twitter unveiled its new image search function, which allows users to preview photos that appear atop search results. (Try “#dogs” and “#cats” to see examples.) The feature, which has been a long time coming, brings Twitter deeper into its battle with Instagram. For now, image results only show up for selected terms, and […]

ReachLocal, a local online marketing firm, has put together a timely infographic regarding Small Business Saturday. It holds a five helpful tips for small businesses looking to compete against bigger competitors this holiday season. Tamara Weintraub, content marketing manager at ReachLocal, summarizes the pointers in the infographic: 1) Your potential customers are spending more and […]

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

Twitter is doing its part this Small Business Saturday (Nov. 24) this year with its promotion offering up to 10,000 new small-businesses advertisers $100 in free credits to pay for Promoted Tweets or Promoted Accounts. The offer is extended to U.S. businesses that already have active accounts on Twitter but haven’t advertised on the site […]

To make the most of Pinterest and all its traffic-generating power, you’ll need to create images. Here are five tips for creating images that people will love to share: 1) use relevant labels: give your images good names and give them relevant names, rather than just labeling them “Image 1” or “Image 2,” etc.; 2) […]

Real-time bidding (RTB), the “programmatic buying technology,” will account for 13 percent of U.S. digital display spending this year, or $1.95 billion, according to eMarketer. One of the reasons for RTB’s impressive growth is the presence of more publishers and advertisers

Content marketing can be very successful if done correctly. While there are many different types of content companies can generate, sometimes the well becomes dry and businesses struggle to churn out content that resonates with customers and search engines. It’s important to consider the topic of the content, and the type or format of the […]

Groupon’s shares rose as much as 15 percent after Tiger Global Management LLC, an $8 billion hedge fund, announced it had acquired a 9.9 percent stake in the daily-deals company. The investment is a vote of confidence for Groupon, which has been in need of one lately. Last week, GRPN hit a record-low closing of […]