BIA/Kelsey projects U.S. social media ad revenues to rise to $9.2 billion in 2016, double the $4.6 billion this year and reflecting a compound annual growth rate (CAGR) of 19.2 percent. According to the company, the local segment of U.S. social media ad revenues will hit $3 billion in 2016, nearly three times the $1.1 […]

According to eMarketer, the growth of average time spent per day with mobile (nonvoice) by U.S. adults is 51.9 percent this year, which dwarfs the 3.6 percent growth of time spent with traditional online. Research from Net Marketshare found that mobile’s share of global browsing traffic was 10.3 percent in October, marking the first time […]

The Interactive Advertising Bureau (IAB) has generated an infographic detailing the mobile shopping landscape in 2012. Among the findings shared in the infographic is the list of top 10 U.S. mobile shopping-savvy cities: 1)

Facebook has been the noticeably absent giant from the online advertising’s effort to regulate itself as an industry. More specifically, the Digital Advertising Alliance (DAA), an association of ad trade groups, is placing Ad Options icons on its members’ ads to inform consumers about the kind of data advertisers and ad-related firms are collecting to […]

Ad targeting has had a big 2012 so far, and all signs are pointing to a continuation of its momentum in 2013. Facebook going public in May highlighted data and inventory, two advertising commodities that became hot topics in 2012. “The recent introduction of the Facebook Ad Exchange (FBX) represents a huge opportunity for advertisers […]

Facebook Gifts is now selling iTunes digital gift certificates. When a Facebook user purchases an iTunes gift card, they will be able to set the amount put on the card ($10, $15, $25 or $50) and attach recommendations for what the recipient should spend their iTunes credit on. Recommendations can be categories, like “Top Albums,” […]

Clickbooth, an affiliate network, has agreed to pay $2 million to settle Federal Trade Commission (FTC) charges that its affiliate marketers duped customers with the use of phony weight-loss claims involving acai berry supplements and “colon cleansers” on fake news sites. The FTC will use the $2 million to give refunds to consumers who were […]

Thanksgiving and Black Friday are behind us, Cyber Monday is upon us, and 2013 is awaiting us. Yes, we’re in the homestretch of 2012, which means there are lots of things lead-generation marketers should be doing to wrap things up well this year and set their ships on the right course for 2013. Holiday offers […]

Last week e-commerce darling Fab began selling gifts through LivingSocial’s website and marketing channels. Fab is featuring 50 of its “top picks” from its Holiday Shops in LivingSocial’s gift guide. A LivingSocial executive said the deal with Fab will help the daily-deals company transition from being a provider of local daily deals to a destination […]

Pinterest recently announced pages for businesses, which offer verification similar to what’s offered with Twitter’s verified accounts. The announcement also introduced new buttons, widgets, terms and more. But what does this official embrace of businesses mean for brands on Pinterest? And what will all this look like 12 months from now? Econsultancy spoke with three […]