A new eMarketer report finds that advertisers in the U.S. are set to spend $1.8 billion on mobile advertising in 2012, more than triple the amount spent last year. But how much do these efforts pay off? According to a CMO Council study, 4 percent of marketers around the globe said their mobile ad investments […]

Banner ads have been a staple of online advertising, but they haven’t exactly been the most enthralling performers, even earning the affectionate nickname “brand awareness Black Hole.” OneSpot is a company that’s trying to put a new spin on banner ads, and it just got $1.5 million to help its cause. The content-advertising company is […]

Marketers are understandably excited about social media, but a study from Pitney Bowes Software indicates that marketers might be out of sync with consumers on social platforms. In other words, there are “stark disparities in the concentration of consumers on certain social media networks, compared to the percentage of marketers on those channels.” According to […]

If you place ads in print magazines or newspapers, or utilize other offline channels like conference exhibits, pamphlets or billboards, you might be having some trouble measuring results. KISSmetrics offers up some tips on how to track offline promotions through Google Analytics and other strategies. For instance, custom landing pages created specifically for offline campaigns […]

LinkedIn isn’t the most popular kid on the social networking block, but that doesn’t mean it’s not an important site for marketers to know and use. According to comScore’s latest multiplatform rankings of the top online properties in the U.S. in September, LinkedIn was No. 30, with a total digital population of 47.1 million users. […]

Mobile devices are playing an increasingly important role in terms of e-commerce website traffic, according to Monetate’s latest “Ecommerce Quarterly” (EQ) report for the third quarter of 2012. Also, it seems that referral traffic from social media sites is declining, a trend that supports recent findings of the channel’s futility on Black Friday and Cyber […]

LunaMetrics, a Google Analytics and AdWords certified partner specializing in SEO and social media, has put together a helpful infographic for anyone who ever wondered about what size their images should be for various places on Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It’s an updated follow-up to a popular version published in June, made […]

The mint on your hotel pillow or the smiley face a waitress draws on your receipt

After growing at a neck-breaking speed, Groupon has become the recipient of attacks from all sides after its stumbling performance post-IPO. Among the points against Groupon are: slowing growth in its core daily-deals business, poor performance in Europe, accounting issues and questions about its leadership. “The trouble with Groupon’s core business is simple: for too […]

If you’ve become fed up with how Facebook has made things opaque and difficult for advertisers but couldn’t put your finger on the exact reasons why, this post from J.C. Kendall, CEO of TekPersona Corp., might help. “If you run a business, and you are looking to make money through driving people from Facebook to […]