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Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.