According to the most recent report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet ad revenue climbed to $3.864 billion for the first quarter of 2006. This is a 38% increase from last year’s first…

Text links are loved by some and hated by others, but regardless of what your personal stance on the issue is text links are tools that should be, at the very least, understood…

Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what

While and shopper insights have taken on a cachet among brands of late, retail expertise has been Marketing Drive’s calling card since its start up seven

Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo…

According to the New York Post, Microsoft has been involved in very covert talks with eBay about acquiring the giant online auction site. Discussions have cooled off recently because of the worries about anti-trust issues, but the Post…

Back in February there were murmurs about something called GBuy, which was supposed to be Google’s response to PayPal. Jeff Jordan, the president of eBay’s PayPal unit, said that “It’s a very legitimate competitive threat. It’s…

Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…