Cingular Wireless is offering customers a new service: electronic coupons and discounts.

Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.

American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.

The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

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