87% of B2B Marketers Use Content Marketing, Content Curation Used as Top-of-the-Funnel Tactic
If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers…