The old saying “may you live in interesting times” has never felt more true.  Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025.  The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads.   Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv.   Macy’s and Amazon grabbed the next highest share of voice over the holiday […]

A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.

Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […]

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.