More Than 20% of Facebook Ad Spend Goes to Mobile Ads, Which Have a 70% Price Premium
According to Kenshoo Social, a social marketing platform, more than $1 out of every $5 spent on Facebook ads are delivered on mobile devices. More specifically, 79.7 percent of Facebook ad spend is on mobile ads, while 20.3 percent is on mobile ads. “The world’s top brands have embraced Facebook mobile advertising and we expect…