This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF.   Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF  ’25 conference in January.   Zaccariello […]

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]

A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). “The EDPA has always had a great relationship with Event Marketer,” says president Chris Griffin. “As the lines blur between corporate event teams and […]

Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.

Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?