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  • Saturday is Good for E-mail

    Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.

  • Aptimus Point-of-ActionTM Advertising Network Teams with AOL for Transactional Advertising

    Aptimus, Inc. (NASDAQ: APTM) today announced a relationship with AOL to place targeted performance-based advertising in transactional areas of the AOL network of leading Web brands.

  • Big Opportunities in Online Video

    Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels

  • A Tale of Three Duplicities

    Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans!

  • SPOTLIGHT ON… Anne Mitchell from Surety Mail

    Find out how Anne started in the industry
    Learn about the origin of MAPS
    Gain a better understanding of what it takes to get your mail delivered

  • Milk Mustache Adds ‘Body by Milk’ Auction

    The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.

  • Mazda Drives into Cities with Zoom-Zoom Live Tour

    Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.

  • Information Security Bigger Threat than Terrorism

    A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal…

  • AOL Embarrasses Themselves and Their Users

    “This was a screw up, and we’re angry and upset about it,” said AOL spokesman Andrew Weinstein in a statement apologizing for the release of sensitive query logs earlier this week. What AOL needs to worry about now is…

  • MySpace and Google Make $900 Million Deal

    On Monday, Google garnered the favor of social networking behemoth MySpace.com by agreeing to make minimum payments of $900 million over the course of the deal that will last three years and nine months. This figure is…