Moo Too: Cow Creativity Continues
Hot on the hoofs of last month's tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human
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Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, "This is your future. Don't leave it blank."This month the
Pretzel Eaters
4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can't take their eyes off the tube. The bowl on the
Real Pros Nonetheless
The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads
OSMOSIS JONES (Warner Bros.)
Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure
Continuity Program
The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based
Screen Passes
The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football
Parallel Endeavors: Olympian Mitch Gaylord joins PremiereGroup.
It's less of a leap than you might think.Fifteen years after his star turn at the 1984 Olympic Games, Mitch Gaylord has joined the promotion industry
BRODEUR GOES INTERACTIVE
Omnicom Group's technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which
A Shekel for Your Thoughts: Israel’s promotion practices are not U.S. knockoffs.
According to my tour book, I'd already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the
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