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Consumers Too Careless Online
Two separate studies released earlier this week came to the same conclusion: Web users are too casual and absentminded when it comes to their personal security online.
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Super Bowl Influences Online Behavior
A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would…
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Google Presently on the Attack While Mobile Foes Loom
In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product…
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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Fair Weathered Pixel Practices
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…
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Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Agencies
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games.
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MySpace Top Term in 2006
Hitwise recently released their “Top US Search Lists of 2006.” This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.
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DMEF ANNOUNCES NEW RISING
New York, NY, January 31, 2007 – As part of a new initiative to honor individual and corporate “Rising Stars” in the direct marketing community, the Direct Marketing Educational Foundation (DMEF) announces…
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TheLoanPage.com 1997 – 2007
When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or…
Author