We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…

Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers

MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.

PopularMedia Launches with More than 60 Viral Marketing Customers and Introduces Pop Commerce 2.0 Platform

DMA Financial Services Council to Honor Gerber Life Insurance Company President & CEO, Wes Protheroe and Wells Fargo Consumer Credit Group

Many people currently involved in the CPA industry feel that this industry is rock solid and not likely to change anytime soon. They may be in for a shock. There are developments coming from technological, business and legal areas which…

Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower…