Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The

We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…

Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers

In the mid 1800’s John D Rockefeller founded Standard Oil, which later became the foundation for almost the entire oil industry. He created the first real national corporation, and later, the first international corporation. There…

February was a tough month for every search engine whose name did not start with “G.”
The most recent figures released by comScore’s qSearch indicate that Google…

Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…