In my day to day capacity as a General Counsel in the affiliate industry, I have the opportunity to review dozens upon dozens of contracts. “Agreements,” “insertion orders,” “Contracts,” “terms and conditions;” they go by many names, but across the board they contain many of the same, “standard” terms. Unfortunately, some of what is presented as “standard” is not necessarily so in legal terms.

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”

Disney Global Book Group is teaming up with Random House Children’s Books for an in-school initiative tied to its Disney Fairies book publishing program.

Back in 2005, Google acquired Dodgeball, a mobile social networking service that allows users to send messages to the service containing their whereabouts, which are then relayed to selected friends to let them know…

New York, NY, April 12, 2006 – The Direct Marketing Educational Foundation (DMEF) has announced the recipients of its Rising Stars Award, which honors direct marketing professionals who demonstrate superior leadership abilities.

NEW YORK – April 13, 2007 – MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated…

New York, NY – Direct Agents, Inc., an interactive advertising agency based in NYC, formally announces its first participation in ‘Ad- Tech San Francisco’ on April 25 and 26 of this year. Direct Agents is eager to interact with its industry peers at the interactive agency and technology conference, which counts thousands of technology companies around the globe in attendance.

NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer.

It’s that time of year again. Time to wear your shoes out, lose your voice, and fill your head full of information. Sessions? Exhibit Hall? No, it’s P-A-R-T-“Why” because it’s Ad:Tech time. When it comes to parties, San Francisco rarely…

Two weeks ago, when it seemed that Microsoft might actually acquire DoubleClick, we wrote, upon learning of Google’s interest in the billion dollar ad serving company, that DoubleClick would go to Google. A press release by…