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  • Agencies

    Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry

    The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.

  • Breaking Down Paid Search, Part 1

    Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…

  • Breaking Down Paid Search, Part 2

    Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…

  • Overlapping Pays Off For Advertisers

    Atlas Institute, a unit of aQuantive, Inc. released a study on Monday titled “How Overlap Impacts Reach, Frequency and Conversions” which examined the impact of advertising across Web portals such as Google, Yahoo!, MSN, and…

  • Privacy Drama For Google

    Privacy International, a company founded in 1990 and based in London, recently released a report that ranked Google last place among Internet companies in terms of privacy. None of the companies scored highly, but…

  • Online Advertising in U.K. Is Expensive

    According to a recent study titled “Pan-European Online Advertising Spend” conducted by the Interactive Advertising Bureau (IAB) Europe, $10.08 billion was spent in online advertising in the 13 countries included in the IAB Europe…

  • Broken News: Michael Moore new documentary

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

  • U.S. Email Compliance Leaders to Address European Union Agency Workshop on Threats to Global Email Reputation Systems

    Brandon Phillips, CEO and Eric Castelli, CTO present LashBack’s email compliance and reputation technology to ENISA, the EU’s Network and Information Security Agency.

  • Datran Media Expands Into Asia with MadeForChina Deal

    Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier…

  • Affiliate Summit East 2007 Sell Out

    Affiliate Summit 2007 East, a three day conference starting on July 8th in Miami, is projected to sell out by June 22, 2007.