In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

From opposite sides of the Atlantic, American Express and the Royal Bank of Scotland recently made similar strategic moves, both becoming patrons of the

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

According to DoubleClick Performics’ recent “Searcher Moms – A Search Behavior and Usage Study” (which was conducted with help from Microsoft and ROI Research) moms are heavily dependent on search engines as a…

Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

LAS VEGAS, August 28, 2007: Las Vegas-based SellingSource.com, a leading provider of marketing and technology solutions for online businesses serving the specialty finance industry, has been selected as one of Inc. magazine’s…

The FTC is clearly on the tail of those making bogus weight loss claims, and this week they announced another prosecution. This one is against Sili Neutraceuticals, LLC and Brian McDaid, individually and doing business as…